Royal Sporting House's Great Singapore Sale

Retail Campaign

Royal Sporting House offers island wide convenient for sport apparel, footwear and accessories. For their annual campaign that falls with the Great Singapore Sale.

I was engaged to produce visual content for their sale campaign, providing a concept, social media content and store prints.

Client

Royal Sporting House

Year

2019

Scope

Motion Graphics

Retail Marketing

Define

Concept direction

The essence was to make RSH stand out in the crowded annual sale period. The goal was to help them understand their brand core and target audience, translating these values into a powerful and relatable message.

I developed several stylescape boards to pitch the campaign's visual theme, showcasing coordinated mock-ups of how the visuals could be applied across various materials.