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Posterhereos

Kinetic Poster

A social commentary illustration that was shortlisted for Posterheroes - A Poster for Integration and showcased during Graphic Days Torino 2019, Italy.

The brief aims to communicate the theme of inclusivity.

Client

Posterhereos

Year

2019

Scope

Print Design

Print Design

Interaction

A MAD fold-in example

Define

Concept inspiration

Mad magazine was a childhood source of creative commentary for me. Now, as a designer, I seek to communicate messages in the same fun and engaging ways. The Mad Fold-in technique is an ideal method to convey the hidden truth concept I intend for my poster.
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Concept Delivery

Traditionally, the Mad Fold-in employs a sideways approach. However, I used a vertical approach. While the poster remains flat when hung, the audience pulls the flap up to reconnect the illustration.

At rest, the poster conveys communities divided; the pre-creased poster acts as a design artefact, encouraging viewers to pull the poster together to reveal the intended imagery.

Drag your mouse ↕ to reveal the fold-in

Graphic Days Torino 2019

a man with a backpack is looking at art on display
two women standing next to each other in front of a poster
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