A Futsal match going on with participants wearing the event identity

Nanyang Technological University

Inter-school Varsity Identity

A recurring event within Nanyang Technological University's student community, the interschool games require distinct identities for each representing school and its players. I participated by introducing a solution that serve more than just an apparel.

Client

NTU Singapore

Year

2017

Scope

Print Design

Visual Identity

Define

Identifying brand value with stakeholders

During the annual school meet, the sense of belonging holds significant value for the students. Each logogram symbolises the enduring identity inherent in every individual school, paying homage to their traditions, values, and visual branding. Each school representative provided their interpretation of what their school is recognised for, contributing to the inspiration behind the individual iconography.

Each isotype was researched to match their heritage, ways of life and community's sense of identity.
Enlarge placement of schools' acronyms, as identity maker to  with low constrast team colour.

Event highlights reflecting the identities

a man running on a track, displaying the event identity
two women standing next to each other holding ping pong paddles
A girl wearing NBS design shirt