High-Performance Computing Innovation Challenge (HPCIC)

Visual Campaign

HPCIC is a competition to attract subject-matter experts and students to pitch their solutions using supercomputing technology to solve national-wide issue.

During my time as a Creative Lead at Padang & Co, I was immersed in the world of supercomputing technology to deliver visuals that communicate the right agenda.

Client

NSCC Singapore

Year

2022

Partner

Paul - Video Producer

Scope

Campaign Identity

Web Design

Email Marketing

Event Production

Demo Day Collaterals

Outcome

Key Visual

Inside a Supercomputer
‍Taking inspiration from the imagery of towering data centres and supercomputers, the composition aims to represent growing development (cubes extending the data centre grid) towards a futuristic eco-city (digital tree), which aligns with the program's objectives.

Website

As the primary communication medium, the challenge website serves to convey all necessary information to participants. Have a preview of the live site.