Full width image of AIC explainer video mockup

Agency for Integrated Care (AIC)

Scheme Explainers

The Agency for Integrated Care (AIC) does work in supporting seniors to live well and age gracefully at home and in the community. They intended to roll out a series of explainers to simplify the schemes for seniors and caretakers.

As part of their online guidelines outlining the diverse financial schemes, I was engaged to create a series of four explainers to effectively communicate the procedures and eligibility criteria associated with various grants.

Client

AIC Singapore

Year

2021

Scope

Illustration

Motion Graphic

Storyboard

Video Outcome

I planned and created a total of four animated motion graphics for AIC, starting with rough lo-fi drafts, collating inputs, and culminating in the example videos shown here.

Creative Process

My typical animation process involves securing early buy-in and confirmation at each stage. This begins with finalising the general content direction through sketches, followed by approving the illustrative style using still frames, before moving into the more time-consuming animation phase.

Storyboarding drafts before moving into Illustrator for the key framing

Another storyboard sketch of AIC's explainer video
Another storyboard sketch of AIC's explainer video

Character sheet to ensure consistency during illustration

A character sheet from the motion graphic designed for AIC